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Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter

Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters – and the upcoming Academy Awards reflects that trend, with current audience levels...

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E-Commerce Sales in ’07 Up 19% vs. ’06, Q4 Sales Up 4.6% from Q3

US retail e-commerce sales in 2007 were up 19.0% from 2006, whereas total retail sales were up 4.0% in the same period, according to the most-recent estimates from the Census Bureau of the Department...

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Top Brands – Ranked by Customer Loyalty and Engagement

Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...

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ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008

Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...

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Top 10 Travel: Cruiseline Sites – January 2008

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Top 10 Network TV Show Websites – Week Ended 02-16-08

Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6.  Note: Rankings are based on...

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Businesses Find Case for Social Responsibility

Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...

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Internet Opportunity Knocks as Newspaper Website Audiences Grow

US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...

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Marketers: TV Advertising Less Effective Than Two Years Ago

Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the...

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New Media’s Influence on Purchase Grows, Especially among Minorities

Advertisers would be well advised to pay more attention to what their customers say influence their purchases – particularly new media options that are growing the fastest in wielding influence,...

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